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Marketing360
About
Services
Case Studies
What's New
Features
Marketing
Trends
Opinion
Contact
Marketing360
What's new
Opinion.
Features
Marketing
Trends
Opinion
Go behind the work. Explore the campaigns, collaborations, and creative decisions shaping what we make at JG Worldwide.
featured story
As a Gen Z Marketer, I Think Friendster 2.0 is Innovative But Impossible
A Gen Z marketer from JG Worldwide explores why the new Friendster may not work for modern friendships and modern marketing.
Maureen Bautista
Read the story
Opinion
More from the work.
Stories from the people and projects behind the finished result.
Spotify’s Disco Ball Debut: A Shimmering Spin on 20 Years of Soundtracks
Zooz Paraso
Acting Editor-in-Chief/Senior Copywriter
How SWIMSIDE in Manila exposed the growing divide between access, visibility, and modern fandom culture.
Raeneil Inocencio
Senior Copywriter
Why AI Can't Take the Place of Modern Marketing Experts—And Never Will
Zooz Paraso
Acting Editor-in-Chief/Senior Copywriter
My Emily in Paris moments in BGC
Ebb And Flow: What Can We Learn From The Waves?
Paolo Elwick
Junior Copywriter
Spotify Wrapped 2024’s AI Twist a Hit or a Miss?
Rating the Spots at the JG Worldwide BGC Office