There are campaigns, and then there are movements. This Pride Month, JGW helped SkinGenie take a bold step forward not just as a brand, but as a voice.

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We knew Pride was more than a seasonal message. It was an opportunity to align their values with their community, and show up with authenticity and purpose. So we asked: how do you walk with pride every day not just in June, but all year round?

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The answer became the heart of the campaign: "Walk with Pride", a celebration of everyday acts of self-expression, self-love, and skin confidence. Not a one-off promotion or product push, but a message that meets people where they are.

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We started with real people. We listened to stories from individuals navigating their own journeys of identity, expression, and visibility. Some shared how they were learning to wear sleeveless tops for the first time in years. Others talked about finding joy in putting on bold colors or ditching the bra. For many, skincare and body care were tools not for hiding, but for embracing.

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From there, we crafted the message: Pride isn’t just something you wear on a shirt or wave at a march. It’s something you carry in how you show up. Every choice, every step, that’s walking with pride.

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SkinGenie’s products became the quiet heroes in this narrative. Not front and center, but there in the moments that mattered. Formulated to perform in the Philippines’ hot and humid climate, the campaign highlighted solutions that supported real life: sweat and odor control, skin nourishing, and a clean finish with no white cast. All wrapped in minimalist, travel-friendly packaging designed to go wherever life takes you.

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The campaign visual direction leaned into bold authenticity:  skin texture, body hair, underarm confidence, and unapologetic color. Every visual told a story of showing up and owning space, whether that was in the streets, at work, or just at home in front of the mirror.

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We set out to create something that resonates, a message that stays with people long after they’ve scrolled past. A campaign that inspires self-acceptance, reflection, and connection.

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The kind of response we hope for? It's not just reach, its relevance. When someone says, “I feel seen,” or “This speaks to me,” that’s when we know the work is doing what it’s meant to do.

Walk with Pride is just the beginning. With deeper conversations sparked and a strong community connection formed, SkinGenie is now positioned to lead with authenticity and grow with intention.

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At JGW, we’re continuing to build strategies that matter from social-first campaigns to inclusive storytelling and community-rooted brand building. This isn’t a one-time push. It’s the start of sustained, purpose-driven momentum.

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Pride may be celebrated in June, but walking with pride is for every day. And we’re proud to walk alongside brands like SkinGenie who believe that too.

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Together with JG Worldwide, a modern marketing agency located at 1907 One Park Drive, Bonifacio Global City, brands like SkinGenie are redefining what it means to show up, speak out, and make an impact.

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Are you ready to take your brand to the next level?
Contact us at hello@jgworldwide.ph

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