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How We Brought SkinGenie and Mogathione’s Last Summer Hurrah to Life
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How We Brought SkinGenie and Mogathione’s Last Summer Hurrah to Life
By Raeneil Inocencio - Copywriter
On June 14, 2025, JG Worldwide set sail with SkinGenie and Mogathione for an unforgettable summer send-off: a yacht cruise that blended beauty, lifestyle, wellness, and content in one breathtaking afternoon. But beyond the ocean views and golden hour glows, what truly powered this event was the behind-the-scenes precision, creativity, and hands-on execution from the JG Worldwide team. So here’s a closer look at what we did and how we did it.

When it comes to creating brand moments, every detail matters. From the guest list to the design touches, from the content to the connection. Our goal wasn’t just to throw a party but to build an experience where two beauty and wellness brands—SkinGenie, a go-to for personal care essentials, and Mogathione, a supplement that promotes skin health and inner relaxation could come to life in the most engaging way possible.


The concept was simple: create a lifestyle experience where the products could shine naturally. But executing it? That’s where JG Worldwide came in.
From day one, JG Worldwide led the full planning and execution. We made sure every element, visuals, layout, and flow reflected the identity of both brands, we took full ownership of planning and production:
- We designed the look and feel of the experience, from branded setups to decorative accents.
- We curated product layouts and PR kits, making sure guests could interact with SkinGenie and Mogathione up close.



It wasn’t just about putting up a pretty space but making every frame, every interaction, every camera angle was designed to serve a bigger purpose: authentic storytelling.
To make that story more powerful, we invited a mix of influencers who genuinely resonated with the products. But we didn’t just let them explore, we designed the flow of the day so they could experience, shoot, and share naturally.




By guiding the content journey (without making it feel forced), we captured glowing testimonials, real-time stories, and vibrant visuals powered by daylight, good vibes, and great skincare.We want to showcase real moments, real feedback, and content that lives far beyond the event itself.
The celebration didn’t end when we docked. That same evening, SkinGenie and Mogathione joined the M1 event at The Lighthouse in Subic as official sponsors. To support their presence, JG Worldwide produced custom 30-second LED video visuals all tailored to highlight each brand’s identity and message on-screen. From animation to layout to final output, our team handled it end-to-end, ensuring SkinGenie and Mogathione stood out to every attendee that night.
What began as a summer hurrah became something bigger, it showcased how strategy, execution, and experience come together to build brand love.
At JG Worldwide, our role isn’t just to support a moment but it’s to build one from the ground up. This summer activation wasn’t just a party or a PR stunt. It was a well-rounded campaign that blended:
- Brand storytelling
- Immersive experience
- Strategic content
- Real influencer engagement
All designed, executed, and refined by our team from start to finish.
As the day wrapped up, one thing was certain, this is just the beginning. With momentum building, the path forward now moves from activation to amplification, from moment to movement. And we’re just getting started.

At JG Worldwide, we don’t just market the brands but we build them. We’re a marketing agency in the Philippines specializing in modern marketing solutions to help businesses achieve worldwide success. From concept to content, events to executions, our team brings strategy and storytelling together to create campaigns that move.
Together with bold brands like SkinGenie and Mogathione, we’re setting the stage for a standout year in beauty, wellness, and beyond.
Because for us, it’s not just about what happens. It’s about how it happens and how we make it matter.
📍 Visit us at 1907 One Park Drive, Bonifacio Global City
📩 Contact us at hello@jgworldwide.ph
#JGWorldwide #MarketingInThePhilippines #SkinGenie #Mogathione #BrandExperience