.png)
DragonFi
Shaping an Investing Culture in an Evolving Market
DragonFi
Shaping an Investing Culture in an Evolving Market
JGW x DragonFi
In 2024, JGW and DragonFi have partnered to help Filipinos make smarter financial choices. While banked households have grown from 20% in 2019 to 65% in 2023, true financial literacy remains limited. Our goal is to simplify finance - making it understandable, actionable, and relevant so more Filipinos can confidently achieve their financial goals.
Through this partnership, JG Worldwide ensures DragonFi’s brand voice is clear and consistent across digital channels. By delivering insight-driven content, we position DragonFi as not just a platform, but a trusted guide for investing decisions.
Our objective is simple that is to empower Filipinos with the knowledge and confidence to make smart financial choices, driving meaningful impact for both audiences and the brands we work with.
In 2024, JGW and DragonFi have partnered to help Filipinos make smarter financial choices. While banked households have grown from 20% in 2019 to 65% in 2023, true financial literacy remains limited. Our goal is to simplify finance - making it understandable, actionable, and relevant so more Filipinos can confidently achieve their financial goals.
Through this partnership, JG Worldwide ensures DragonFi’s brand voice is clear and consistent across digital channels. By delivering insight-driven content, we position DragonFi as not just a platform, but a trusted guide for investing decisions.
Our objective is simple that is to empower Filipinos with the knowledge and confidence to make smart financial choices, driving meaningful impact for both audiences and the brands we work with.
Challenge
Only around 2% of Filipinos actively invest in stocks, with the category often seen as intimidating and high-risk, especially for first-time and younger investors.
Our Role
JG Worldwide partnered with DragonFi to reposition investing as accessible, educational, and confidence-driven, not purely transactional.
Strategy & Execution
- Built educational content pillars around smart investing fundamentals
- Produced a brand awareness video to humanize the platform and reduce fear
- Launched a Spotify podcast featuring real investor success stories
- Rolled out short-form educational content to engage younger audiences
- Shifted messaging from platform features to financial empowerment
Impact
- Increased platform traffic through education-led content
- Stronger engagement from younger demographics
- Improved brand perception centered on trust, learning, and confidence
Outcome: DragonFi evolved from being seen as a trading tool to a trusted mentor in smart investing.
1
Started the campaign with a video ad to launch and boost the “Invest Ambitiously” campaign.
2
To strengthen communication, we launched a podcast and invited investing content creators.
3
Created short-form videos that are educational and easy to digest for first-time investors.
