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JGW
MARKETING 360
Photo taken during JGW and SkinGenie kick off meeting in 2024
JGW x SkinGenie — a collaboration that began in 2024 and has since led to remarkable results, including stronger social media engagement, a fully developed website, and a 3 times increase in sales.
Our goal is to make every kickoff meeting an iconic experience for our clients — a symbolic start to a fruitful and flourishing journey.
Through Marketing360, we guide SkinGenie as they undergo a comprehensive transformation, from brand development and marketing innovation to creative production and offline marketing.
Each kickoff marks not just the beginning of a project, but the start of a partnership built on growth, creativity, and lasting impact.
We’re truly honored to walk alongside you in this journey — your trust inspires us to give nothing less than our best, and we can’t wait to see SkinGenie bloom into its fullest potential. – JGW Squad
Our goal is to make every kickoff meeting an iconic experience for our clients — a symbolic start to a fruitful and flourishing journey.
Through Marketing360, we guide SkinGenie as they undergo a comprehensive transformation, from brand development and marketing innovation to creative production and offline marketing.
Each kickoff marks not just the beginning of a project, but the start of a partnership built on growth, creativity, and lasting impact.
We’re truly honored to walk alongside you in this journey — your trust inspires us to give nothing less than our best, and we can’t wait to see SkinGenie bloom into its fullest potential. – JGW Squad
SkinGenie, your everyday self-care essentials for nourished, protected skin.
SkinGenie is a Filipino beauty and personal care brand that blends science and a touch of magic to create products that are safe, effective, and thoughtfully made for everyday use.
From sun protection and underarm care to refreshing alcohol sprays, SkinGenie has built a reputation for offering trustworthy essentials that make self-care simple and enjoyable. Guided by its belief that beauty should feel safe and magical, SkinGenie continues to grow as a well-loved favorites among Filipinos nationwide.
Through Marketing360, we guide Skingenie as they undergo a comprehensive transformation, from brand development and marketing innovation to creative production and offline marketing.
SkinGenie came from a challenging experience with past agencies that failed to deliver results. Their social media pages were inactive, no website was developed, and their marketing strategies were outdated, despite paying monthly fees for growth.
This gave JG Worldwide a strong sense of responsibility not to let the brand go through the same disappointment again. We knew SkinGenie had potential; it just needed the right strategy and creative direction to flourish it.
From sun protection and underarm care to refreshing alcohol sprays, SkinGenie has built a reputation for offering trustworthy essentials that make self-care simple and enjoyable. Guided by its belief that beauty should feel safe and magical, SkinGenie continues to grow as a well-loved favorites among Filipinos nationwide.
Through Marketing360, we guide Skingenie as they undergo a comprehensive transformation, from brand development and marketing innovation to creative production and offline marketing.
SkinGenie came from a challenging experience with past agencies that failed to deliver results. Their social media pages were inactive, no website was developed, and their marketing strategies were outdated, despite paying monthly fees for growth.
This gave JG Worldwide a strong sense of responsibility not to let the brand go through the same disappointment again. We knew SkinGenie had potential; it just needed the right strategy and creative direction to flourish it.
Storytime:Before JGW
SkinGenie faced multiple challenges that hindered its growth and brand development. Limited manpower and financial resources forced the company to rely on organic promotions, while competition from established brands made standing out difficult.
Its nonexistent presence on key online platforms such as Lazada and TikTok further limited visibility and reach, reducing opportunities to connect with younger and more digitally active consumers who frequently discover and purchase beauty products online.
Additionally, inconsistent social media engagement and a lack of dermatological accreditation affected customer trust and brand credibility.
With low brand awareness and the need to maintain product quality and customer loyalty, SkinGenie struggled to scale and strengthen its position in a highly competitive beauty market.
Its nonexistent presence on key online platforms such as Lazada and TikTok further limited visibility and reach, reducing opportunities to connect with younger and more digitally active consumers who frequently discover and purchase beauty products online.
Additionally, inconsistent social media engagement and a lack of dermatological accreditation affected customer trust and brand credibility.
With low brand awareness and the need to maintain product quality and customer loyalty, SkinGenie struggled to scale and strengthen its position in a highly competitive beauty market.
After JGW
To address the brand's various challenges, JG Worldwide implemented a holistic digital strategy focused on visibility, engagement, and trust.
We launched targeted digital campaigns to boost brand awareness and drive conversions, which were supported by social media calendars that ensured consistent and engaging content across different platforms.
Through user-generated content (UGC) and affiliate partnerships, we strengthened community involvement and amplified authentic voices that resonated with SkinGenie’s vision and mission.
SkinGenie’s e-commerce platforms were also expanded and enhanced - initially focused only on Shopee, we added an official Lazada and TikTok Shop to reach a wider audience.
Alongside this expansion, we improved the overall look and feel of these online stores to ensure a cohesive and consistent brand experience across all platforms.
Additionally, the creation of a dedicated website provided a centralized platform for e-commerce, brand storytelling, and customer education - helping SkinGenie establish a stronger, more credible online presence.
We launched targeted digital campaigns to boost brand awareness and drive conversions, which were supported by social media calendars that ensured consistent and engaging content across different platforms.
Through user-generated content (UGC) and affiliate partnerships, we strengthened community involvement and amplified authentic voices that resonated with SkinGenie’s vision and mission.
SkinGenie’s e-commerce platforms were also expanded and enhanced - initially focused only on Shopee, we added an official Lazada and TikTok Shop to reach a wider audience.
Alongside this expansion, we improved the overall look and feel of these online stores to ensure a cohesive and consistent brand experience across all platforms.
Additionally, the creation of a dedicated website provided a centralized platform for e-commerce, brand storytelling, and customer education - helping SkinGenie establish a stronger, more credible online presence.
With a focus on simplicity, warmth, and trust, there are no gimmicks with SkinGenie - just real care for real people, every single day.
Brand DNA Highlight
SkinGenie’s Brand DNA is rooted in gentle, effective self-care designed for real routines and real life.
Our imagery and products reflect confidence, comfort, and authenticity - clean, modern, and an effortless fit into everyday routines.
In refreshing the brand’s look, we introduced a stronger human element to balance its previously graphic-based and product-heavy aesthetic, highlighting real people and genuine moments of self-care.
This shift brought warmth and relatability to the brand, making it feel more personal and approachable.
SkinGenie believes self-care isn’t a luxury but a daily necessity, creating science-backed, FDA-approved formulas made with conscious and caring ingredients that actually work.
Our imagery and products reflect confidence, comfort, and authenticity - clean, modern, and an effortless fit into everyday routines.
In refreshing the brand’s look, we introduced a stronger human element to balance its previously graphic-based and product-heavy aesthetic, highlighting real people and genuine moments of self-care.
This shift brought warmth and relatability to the brand, making it feel more personal and approachable.
SkinGenie believes self-care isn’t a luxury but a daily necessity, creating science-backed, FDA-approved formulas made with conscious and caring ingredients that actually work.
Marketing Innovation
The SkinGenie website serves as a central touchpoint in the brand’s marketing ecosystem, designed to inform, engage, and convert visitors. Beyond providing comprehensive product information and self-care tips through SEO-driven blogs, it strengthens the brand authority and organic reach. The launch, featuring a 30% OFF sign-up voucher, drove new customer acquisition while supporting loyalty through targeted email campaigns.
Email marketing became a key innovation in SkinGenie’s customer journey. Through automated and personalized messages, customers receive product updates, promos, and self-care tips that keep them engaged beyond their first purchase. Each campaign helps drive repeat orders, nurture loyalty, and strengthen relationships.
Email marketing became a key innovation in SkinGenie’s customer journey. Through automated and personalized messages, customers receive product updates, promos, and self-care tips that keep them engaged beyond their first purchase. Each campaign helps drive repeat orders, nurture loyalty, and strengthen relationships.
You can shop SkinGenie across major e-commerce platforms and on www.skingenie.ph. Website designed and developed by JG Worldwide.
Digital Campaign
SkinGenie’s digital campaigns brought its magical, caring, and premium identity to life across social media. Each campaign strengthened awareness, credibility, and emotional connection through relatable content and influencer collaborations.
Beat the Heat, Feel the Magic
A summer campaign that pushed demand for SkinGenie’s Hybrid Sunscreen through PR kits and UGC, boosting visibility and credibility.
Delivered a 2× sales increase in April–May versus 2024.
Walk With Pride
A Pride-month campaign celebrating self-expression, self-love, and skin confidence through real LGBTQ+ stories, reinforcing SkinGenie’s commitment to inclusivity.
Built strong audience connection and drove June 2025 sales to 3.3× higher than June 2024.
Care O’ Clock
A self-care campaign that encouraged guilt-free pauses and daily care. Featuring the Pit Perfect Duo and Alcospray, it used lifestyle storytelling and gentle education to frame SkinGenie routines as acts of self-love.
Three-month rollout kept engagement high and performance strong throughout.
Share the Care
A holiday campaign highlighting SkinGenie essentials and limited Holiday Alcosprays as thoughtful, practical gifts, positioning the brand as a caring companion.
Launched strong with October 2025 sales at 1.71× versus October 2024, signaling a solid holiday season ahead.
Social media served as SkinGenie’s primary awareness and engagement engine, building a cohesive digital presence centered on lifestyle content, product education, and authentic user experiences. Aligned with the brand’s magical, premium, minimal, and caring identity, the strategy emphasized:
- Product Education: Clear, value-focused benefits and usage.
- Lifestyle & Relatability: Connecting products to real routines.
- UGC & Social Proof: Strengthening trust through real customer content.
- Brand Voice: Consistent, caring, and uplifting messaging.
The 2025 strategy shifted successfully to a sales-driven approach, prioritizing high-quality traffic and organic engagement.Key results include:
- Profile Visits: Increased 2.1×, turning passive viewers into active prospects.
- Visibility (Reach & Views): Doubled year-over-year through high-impact IG and TikTok campaigns.
- Follower Growth: Up 1.8×, showing strong relevance and retention.
Live Selling
Live selling has become one of the brand’s top sales drivers. By combining real-time interaction, product education, sellers trying on products with real-time reviews, and exclusive offers, it bridged the gap between awareness and conversion.
This allowed SkinGenie to connect directly with audiences, answer inquiries instantly, and create an engaging shopping experience that built both trust and urgency.
This allowed SkinGenie to connect directly with audiences, answer inquiries instantly, and create an engaging shopping experience that built both trust and urgency.
Results after a 4-hour TikTok LIVE during the November Holiday Sale.
Yacht Party & Sponsorship
SkinGenie brought its brand to life through an exclusive yacht party experience in Subic,showcasing its personal care essentials in an authentic, lifestyle-driven way. The activation featured product displays, influencer engagement, and content creation that generated
organic testimonials and social visibility.
SkinGenie later joined the M1 Event at The Lighthouse in Subic as an official sponsor, featuring a custom 30-second LED ad that strengthened recall and visibility while turning its digital story into a tangible, shareable experience.
SkinGenie later joined the M1 Event at The Lighthouse in Subic as an official sponsor, featuring a custom 30-second LED ad that strengthened recall and visibility while turning its digital story into a tangible, shareable experience.
Offline activations brought the brand to life, boosting affinity, driving engagement, and creating authentic connections plus ad-ready assets.
Your Daily Dose of Care Launch Event
A brand launch introducing SkinGenie’s refreshed identity and the new Hybrid Sunscreen Keychain edition, featuring a DIY Charm Station and Genie Station for interactive engagement and product personalization. The activation strengthened brand love, innovation, and position SkinGenie as a modern personal care brand blending practicality with everyday magic.
On-Campus Care Corner
Targeting students through on-ground activations focused on product trial, mirror selfie challenges, and voucher incentives to drive awareness, trial, and UGC generation.
The goal is to introduce SkinGenie to a younger demographic, drive product trial, boost awareness, and generate organic UGC that strengthen booth online and offline visibility.
The goal is to introduce SkinGenie to a younger demographic, drive product trial, boost awareness, and generate organic UGC that strengthen booth online and offline visibility.
Hybrid Sunscreen Packaging
The new Hybrid Sunscreen keychain style packaging was designed for life in motion, lightweight, compact, and travel-friendly for daily use anywhere. Its updated layout features a complete ingredients list, highlighted key ingredients, and a clear benefits section for easy navigation.
Glow Guard Soap
The packaging design was developed to reflect SkinGenie’s commitment to simple, effective self-care with a minimal, premium design that conveys cleanliness, hydration, and practicality. It has an easy-to-open layout for convenience and a modern aesthetic. It comes in three variants, each representing a different scent aligned with the brand’s identity.
Alcospray Holiday Edition
This Holiday Edition transforms SkinGenie’s flagship product into a gift-worthy collection that captures the spirit of Christmas and the magic of care. Each layout reflects the festive luxury of the season while maintaining the brand’s premium yet practical aesthetic, perfectly matching its three new scents: Frost Luxe, Rouge Luxe, and Golden Luxe.
SkinGenie Care Booth
The booth design was developed to strengthen SkinGenie’s offline brand presence through an interactive and visually cohesive setup. The interactive booth showcased key products and encouraged engagement through product sampling and activities. Aligned with SkinGenie’s clean, vibrant aesthetic, it enhanced customer experience, visibility, and recall by letting consumers experience the products.
Results
The Marketing 360 strategy transformed SkinGenie from a struggling local brand into a fast-growing name in self-care. From January to October 2025, sales rose by 147.38% year-over-year, with campaign spikes of 102.32% in April–May, 235.70% in June, and 158.34% from July–September.
Social reach also grew by 180.65%, driven by stronger storytelling, consistent branding, and platform-specific strategies. Shopee remained the top sales channel, with Lazada and TikTok Shop showing solid improvement. Live selling emerged as a major driver of real-time conversions and product education.
Beyond the numbers, SkinGenie rebuilt trust, visibility, and brand affinity through digital campaigns, e-commerce optimization, and offline activations—positioning the brand for even greater growth in 2026.
Social reach also grew by 180.65%, driven by stronger storytelling, consistent branding, and platform-specific strategies. Shopee remained the top sales channel, with Lazada and TikTok Shop showing solid improvement. Live selling emerged as a major driver of real-time conversions and product education.
Beyond the numbers, SkinGenie rebuilt trust, visibility, and brand affinity through digital campaigns, e-commerce optimization, and offline activations—positioning the brand for even greater growth in 2026.
