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JGW
Marketing360
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Photo taken during the JGW and NUMAX kick-off meeting in 2025.
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A Partnership for Maximum Care — Since 2025, JG Worldwide and NUMAX have shared one firm belief: when it comes to health, there is no room for compromise.
This kickoff marks a new chapter to strengthen NUMAX’s path toward becoming a trusted supplement brand in the Philippines. Beyond growth in numbers, our focus is growth in impact: reaching more families and building lasting credibility.
Through Marketing360, we position NUMAX as the true embodiment of “nutraceuticals to the max,” highlighting its science-backed formulations, quality standards, and commitment to empowering Filipinos. From brand refinement to strategic campaigns, every initiative is designed to deepen trust and strengthen connection, leading to higher engagement, broader awareness, and stronger e-commerce performance.
It’s an honor to work with a brand like NUMAX, whose care for every Filipino’s health and well-being is truly genuine. We’re grateful for your trust and partnership, and we look forward to seeing the brand thrive even further. – JGW Squad
This kickoff marks a new chapter to strengthen NUMAX’s path toward becoming a trusted supplement brand in the Philippines. Beyond growth in numbers, our focus is growth in impact: reaching more families and building lasting credibility.
Through Marketing360, we position NUMAX as the true embodiment of “nutraceuticals to the max,” highlighting its science-backed formulations, quality standards, and commitment to empowering Filipinos. From brand refinement to strategic campaigns, every initiative is designed to deepen trust and strengthen connection, leading to higher engagement, broader awareness, and stronger e-commerce performance.
It’s an honor to work with a brand like NUMAX, whose care for every Filipino’s health and well-being is truly genuine. We’re grateful for your trust and partnership, and we look forward to seeing the brand thrive even further. – JGW Squad
Maximum Care for a Maximum Life with NUMAX
Founded in 2019, NUMAX is a trusted medical and food supplement brand under Airlife International Trading Corp. With over 20 high-quality supplements designed to address a wide range of health needs, the brand serves both healthcare institutions and everyday consumers. Its partnership with Generika Drugstore has further strengthened its reach, bringing quality supplements closer to Filipinos across the country.
Guided by the goal to deliver maximum care for a maximum life, NUMAX continues to grow its presence in an increasingly competitive supplement market.
We partnered with the brand to explore its core values and implement a strategic approach that would amplify this promise. With the right communication, creative campaigns, and brand positioning, we recognize NUMAX’s potential to stand out as a trusted, reliable, and caring companion in every Filipino’s journey toward better health.
Founded in 2019, NUMAX is a trusted medical and food supplement brand under Airlife International Trading Corp. With over 20 high-quality supplements designed to address a wide range of health needs, the brand serves both healthcare institutions and everyday consumers. Its partnership with Generika Drugstore has further strengthened its reach, bringing quality supplements closer to Filipinos across the country.
Guided by the goal to deliver maximum care for a maximum life, NUMAX continues to grow its presence in an increasingly competitive supplement market.
We partnered with the brand to explore its core values and implement a strategic approach that would amplify this promise. With the right communication, creative campaigns, and brand positioning, we recognize NUMAX’s potential to stand out as a trusted, reliable, and caring companion in every Filipino’s journey toward better health.
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The Storytime: Before JGW
NUMAX entered a supplement market long dominated by well-established brands with loyal followings, making distinction a clear challenge. Competing against these trusted names requires a stronger identity and connection with consumers.
Before its rebrand, awareness remained limited. Many healthcare institutions and everyday consumers were unfamiliar with the full range or benefits of NUMAX’s products, and its message had yet to fully reflect the science, care, and intention behind each product.
Its online presence left significant room for deeper engagement. Social media activity was minimal, and content lacked the relatability and warmth needed to capture attention. Without a defined content strategy or campaigns aligned with the brand’s values, opportunities to educate and inspire were missed.
The website also lacked e-commerce capabilities to enable direct purchases, limiting online sales.Coupled with the lack of offline activations, such as wellness events, the brand had few opportunities to connect with consumers face-to-face.
Before its rebrand, awareness remained limited. Many healthcare institutions and everyday consumers were unfamiliar with the full range or benefits of NUMAX’s products, and its message had yet to fully reflect the science, care, and intention behind each product.
Its online presence left significant room for deeper engagement. Social media activity was minimal, and content lacked the relatability and warmth needed to capture attention. Without a defined content strategy or campaigns aligned with the brand’s values, opportunities to educate and inspire were missed.
The website also lacked e-commerce capabilities to enable direct purchases, limiting online sales.Coupled with the lack of offline activations, such as wellness events, the brand had few opportunities to connect with consumers face-to-face.
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After JGW
Under Marketing360, JG Worldwide set out to transform NUMAX by redefining its brand positioning, launching strategic campaigns, and strengthening awareness and sales.
The first step was establishing the Brand DNA. This meant clarifying how NUMAX want to be perceived by consumers, refining its brand voice and visual identity, and developing a brand guidelines to ensure consistency across all touch points.
Next, we launched a content-driven strategy featuring educational and relatable lifestyle content that highlighted the benefits of NUMAX products in real-life contexts. Digital campaigns were rolled out to boost brand awareness and conversions, guided by strategically planned social media calendars.
On the e-commerce side, Shopee, Lazada, TikTok Shop, and the official website were optimized to improve accessibility, ensure product availability, and create a seamless purchasing experience for consumers.
To expand reach and strengthen credibility, NUMAX began collaborating with health and wellness-focused UGC creators. We also proposed offline activations, creating opportunities to connect and make health feel personal and approachable.
The first step was establishing the Brand DNA. This meant clarifying how NUMAX want to be perceived by consumers, refining its brand voice and visual identity, and developing a brand guidelines to ensure consistency across all touch points.
Next, we launched a content-driven strategy featuring educational and relatable lifestyle content that highlighted the benefits of NUMAX products in real-life contexts. Digital campaigns were rolled out to boost brand awareness and conversions, guided by strategically planned social media calendars.
On the e-commerce side, Shopee, Lazada, TikTok Shop, and the official website were optimized to improve accessibility, ensure product availability, and create a seamless purchasing experience for consumers.
To expand reach and strengthen credibility, NUMAX began collaborating with health and wellness-focused UGC creators. We also proposed offline activations, creating opportunities to connect and make health feel personal and approachable.
Brand DNA
To strengthen brand awareness and conversions, we had a series of collaborative workshops with NUMAX to define its Brand DNA, the core essence of their unique identity.
In a competitive supplement market, NUMAX positions itself as a nurturing, knowledgeable, and compassionate just like a mother. Its voice and visuals are designed to be supportive, empowering, and reassuring, treating consumers like family while reinforcing a genuine commitment to their wellness journey.
With this in mind, we ensured every campaign is informative about health and product benefits, relatable to modern lifestyles, and supportive of overall family well-being.
In a competitive supplement market, NUMAX positions itself as a nurturing, knowledgeable, and compassionate just like a mother. Its voice and visuals are designed to be supportive, empowering, and reassuring, treating consumers like family while reinforcing a genuine commitment to their wellness journey.
With this in mind, we ensured every campaign is informative about health and product benefits, relatable to modern lifestyles, and supportive of overall family well-being.
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Marketing Innovation
To drive growth, we expanded and optimized NUMAX’s digital ecosystem. E-commerce listings on Shopee, Lazada, and TikTok Shop were optimized to improve product visibility, ensure consistent availability, and deliver clearer, benefit-focused messaging that converts browsers into buyers.
The official website was likewise upgraded to support direct-to-consumer sales and giving NUMAX greater control over the customer experience. Strategic discounts and promo bundles were introduced to increase cart value and encourage repeat purchases.
Importantly, the communication framework was built with scalability in mind. As NUMAX prepares for future product expansions, its messaging system can easily adapt and seamlessly accommodate new launches while maintaining a cohesive identity.
The official website was likewise upgraded to support direct-to-consumer sales and giving NUMAX greater control over the customer experience. Strategic discounts and promo bundles were introduced to increase cart value and encourage repeat purchases.
Importantly, the communication framework was built with scalability in mind. As NUMAX prepares for future product expansions, its messaging system can easily adapt and seamlessly accommodate new launches while maintaining a cohesive identity.
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Digital Campaign
We strengthened NUMAX’s digital presence with clear, educational, and relatable content across Facebook, Instagram, and TikTok. This approach positioned the brand as a trusted, science-backed supplement brand while making its products easy to understand and relevant to everyday life.
Throughout the year, campaign narratives evolved with the seasons, ensuring content stayed timely, engaging, and aligned with the key messages NUMAX wants to share.
Throughout the year, campaign narratives evolved with the seasons, ensuring content stayed timely, engaging, and aligned with the key messages NUMAX wants to share.
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Maximum Care for a Maximum Life
April to August 2025
A campaign that reinforced NUMAX’s promise of “nutraceuticals to the max” by highlighting our commitment to the highest level of quality, reliability, and science-backed formulations.
April to August 2025
A campaign that reinforced NUMAX’s promise of “nutraceuticals to the max” by highlighting our commitment to the highest level of quality, reliability, and science-backed formulations.
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MAX sa Tigas, MAX sa Performance
September to October 2025
A campaign that highlights Erekton, one of the bestsellers, as a tool to empower men to feel confident, strong, and capable in intimate moments.
A campaign that highlights Erekton, one of the bestsellers, as a tool to empower men to feel confident, strong, and capable in intimate moments.
NUMAX Sigurado
November 2025 to February 2026
A campaign launched during the holiday and New Year season to emphasize wellness as the best gift and the importance of being sigurado in choosing supplements for your loved ones.
November 2025 to February 2026
A campaign launched during the holiday and New Year season to emphasize wellness as the best gift and the importance of being sigurado in choosing supplements for your loved ones.
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Maximum Care for a Maximum Life
April to August 2025
A campaign that reinforced NUMAX’s promise of “nutraceuticals to the max” by highlighting our commitment to the highest level of quality, reliability, and science-backed formulations.
April to August 2025
A campaign that reinforced NUMAX’s promise of “nutraceuticals to the max” by highlighting our commitment to the highest level of quality, reliability, and science-backed formulations.
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To highlight product benefits in a simple and approachable way, we addressed the everyday health concerns of our consumers, turning relatable pain points into educational content that empowers them to make informed health choices.
All content was designed to be ready for future paid campaigns, ensuring visibility could quickly translate into engagement and potential sales when ads are launched. By combining clear messaging, lifestyle relevance, and educational content,
NUMAX’s digital presence became more cohesive, trustworthy, and prepared to grow its online community and reach.
UGC Collaboration
As part of the NUMAX Sigurado campaign, the brand partnered with influencers to celebrate the gift of health during the holiday season. Amid reunions, big meals, and the holiday rush, NUMAX supplements were positioned as thoughtful presents to support digestion, liver function, cellular health, memory, sleep, and immunity.
Influencers shared carousel posts and videos on TikTok and Instagram, showing how they incorporate the supplements into their daily routines and how these products can be given to loved ones for meaningful, wellness-focused gifting. Top-performing content reached up to 5,000 views and 2,400 interactions across platforms, reflecting strong audience interest and engagement.
These collaborations expanded NUMAX’s social media presence while fostering credibility, trust, and increased brand awareness through authentic stories from real users.
As part of the NUMAX Sigurado campaign, the brand partnered with influencers to celebrate the gift of health during the holiday season. Amid reunions, big meals, and the holiday rush, NUMAX supplements were positioned as thoughtful presents to support digestion, liver function, cellular health, memory, sleep, and immunity.
Influencers shared carousel posts and videos on TikTok and Instagram, showing how they incorporate the supplements into their daily routines and how these products can be given to loved ones for meaningful, wellness-focused gifting. Top-performing content reached up to 5,000 views and 2,400 interactions across platforms, reflecting strong audience interest and engagement.
These collaborations expanded NUMAX’s social media presence while fostering credibility, trust, and increased brand awareness through authentic stories from real users.
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Offline Activation
Beyond its digital presence, NUMAX’s growth strategy extended into real-world connections. We proposed offline initiatives designed to foster deeper customer engagement through community-driven programs grounded in real health needs and social impact.
Bringing on-ground activities directly to its target audience creating meaningful touchpoints that build trust, encourage dialogue, and strengthen long-term loyalty. In doing so, NUMAX’s presence is felt not only online but within the communities it serves.
Zumba to the Max
This high-energy wellness experience is designed to inspire an active, health-conscious lifestyle. Led by certified instructors, the Zumba session shows that self-care doesn’t have to be intimidating. It can be enjoyable, social, and empowering.
Other planned activities include health check booths, product sampling, exclusive giveaways, and voucher distribution, hosted in accessible places such as malls, event centers, or multifunctional halls. Inviting health and wellness influencers to join and share the experience online amplifies the impact, turning movement into meaningful, community-driven engagement.
Bringing on-ground activities directly to its target audience creating meaningful touchpoints that build trust, encourage dialogue, and strengthen long-term loyalty. In doing so, NUMAX’s presence is felt not only online but within the communities it serves.
Zumba to the Max
This high-energy wellness experience is designed to inspire an active, health-conscious lifestyle. Led by certified instructors, the Zumba session shows that self-care doesn’t have to be intimidating. It can be enjoyable, social, and empowering.
Other planned activities include health check booths, product sampling, exclusive giveaways, and voucher distribution, hosted in accessible places such as malls, event centers, or multifunctional halls. Inviting health and wellness influencers to join and share the experience online amplifies the impact, turning movement into meaningful, community-driven engagement.
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Fun Run to the Max
Building on the theme of movement-driven wellness, we proposed NUMAX to promote heart and joint health through a fun run. By hosting or sponsoring this initiative, it highlights NUMAX CoQ10 for heart health and NUMAX Calcium Carbonate for bone and joint support.
Participants would receive race kits with NUMAX event shirts or accessories, while an on-site booth would provide free blood pressure checks and product samples, making the finish line a hub for education and engagement.
To-the-Max Pop-Up at the Supermarket
This activity is developed to bring wellness directly to shoppers through a dynamic pop-up in high-traffic supermarkets.
The booth is designed as a quick-stop wellness zone, offering free trial capsules, interactive games like spinning a prize wheel for discounts, and practical health tips for participants.This initiative also encourages the consumers to share their experience on social media using #NUMAXPopUp to win extra rewards.
Participants would receive race kits with NUMAX event shirts or accessories, while an on-site booth would provide free blood pressure checks and product samples, making the finish line a hub for education and engagement.
To-the-Max Pop-Up at the Supermarket
This activity is developed to bring wellness directly to shoppers through a dynamic pop-up in high-traffic supermarkets.
The booth is designed as a quick-stop wellness zone, offering free trial capsules, interactive games like spinning a prize wheel for discounts, and practical health tips for participants.This initiative also encourages the consumers to share their experience on social media using #NUMAXPopUp to win extra rewards.
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Desk Drop Wellness: “Power Up With NUMAX”
Desk Drop Wellness activation is about surprising BPO employees during their night shifts with wellness kits delivered straight to their workstations. Each kit would include NUMAX supplements like Melatonin for better post-shift sleep, a mini card with practical tips for night shifters, discount vouchers, and a note of encouragement reminding employees that their health matters.
Recipients could also share photos of their kits on social media, with top entries winning special NUMAX products.
NUMAX Starter Pouch and Premium Wellness Set
NUMAX currently offers wellness kits designed for everyday, on-the-go care for anyone who wants to prioritize their health anytime, anywhere.
The Starter Pouch includes Silymarin, Fish Oil, and Ginkgo Biloba in a compact, handy pouch, along with a notebook and ballpen.
For those seeking a more comprehensive health routine, the Premium Wellness Set combines Probiotics, Silymarin, and Phospholipids, all packed in a sturdy tote bag along with a ballpen, tumbler, and a blood glucose monitoring system.
Desk Drop Wellness activation is about surprising BPO employees during their night shifts with wellness kits delivered straight to their workstations. Each kit would include NUMAX supplements like Melatonin for better post-shift sleep, a mini card with practical tips for night shifters, discount vouchers, and a note of encouragement reminding employees that their health matters.
Recipients could also share photos of their kits on social media, with top entries winning special NUMAX products.
NUMAX Starter Pouch and Premium Wellness Set
NUMAX currently offers wellness kits designed for everyday, on-the-go care for anyone who wants to prioritize their health anytime, anywhere.
The Starter Pouch includes Silymarin, Fish Oil, and Ginkgo Biloba in a compact, handy pouch, along with a notebook and ballpen.
For those seeking a more comprehensive health routine, the Premium Wellness Set combines Probiotics, Silymarin, and Phospholipids, all packed in a sturdy tote bag along with a ballpen, tumbler, and a blood glucose monitoring system.
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Results
Under Marketing360, analytics reveal steady growth in NUMAX’s visibility and engagement across social media and e-commerce platforms. Each channel contributed to building awareness, strengthening audience connection, and improving accessibility. With only minimal ad spend in June, the brand generated net sales of ₱546,077 in its first year with us, demonstrating the strength of its growing digital ecosystem.
Facebook
After we took over in April 2025, Facebook showed the strongest upward momentum, peaking at 204,928 page views in July. The page maintained steady traffic in the succeeding months, averaging 2,000–5,000 views. November also saw a notable increase of 350 new followers, highlighting growing brand curiosity and successful acquisition efforts. Overall, Facebook demonstrated solid mid-year growth and strong responsiveness during key campaign periods.
Instagram
Performance remained steady from April to December, with monthly reach ranging between 270–360 accounts and peaking at December. While Instagram may not be the primary platform for NUMAX’s largely millennial and older audience, who are more active on Facebook and TikTok, it remains a supportive channel for brand presence and visual storytelling.
After we took over in April 2025, Facebook showed the strongest upward momentum, peaking at 204,928 page views in July. The page maintained steady traffic in the succeeding months, averaging 2,000–5,000 views. November also saw a notable increase of 350 new followers, highlighting growing brand curiosity and successful acquisition efforts. Overall, Facebook demonstrated solid mid-year growth and strong responsiveness during key campaign periods.
Instagram
Performance remained steady from April to December, with monthly reach ranging between 270–360 accounts and peaking at December. While Instagram may not be the primary platform for NUMAX’s largely millennial and older audience, who are more active on Facebook and TikTok, it remains a supportive channel for brand presence and visual storytelling.
TikTok
The platform showed promising growth, with monthly video views consistently ranging from around 1,000–3,000 and peaking at 3,400 in January 2026. Engagement saw a major breakthrough on the same month, with interactions rising to 2,400 and follows surging to 88, significantly higher than the steady but modest growth recorded in 2025. These peaks indicate strong content resonance, positioning TikTok as a high-potential platform for driving engagement and expanding audience reach.
E-commerce
NUMAX’s e-commerce platforms delivered impressive results in its first year, with Shopee alone reaching a sales peak of ₱146,145 in June.
The platform showed promising growth, with monthly video views consistently ranging from around 1,000–3,000 and peaking at 3,400 in January 2026. Engagement saw a major breakthrough on the same month, with interactions rising to 2,400 and follows surging to 88, significantly higher than the steady but modest growth recorded in 2025. These peaks indicate strong content resonance, positioning TikTok as a high-potential platform for driving engagement and expanding audience reach.
E-commerce
NUMAX’s e-commerce platforms delivered impressive results in its first year, with Shopee alone reaching a sales peak of ₱146,145 in June.
As the year progressed, Lazada showed steady growth, reaching ₱12,171 in December, while the website became a key channel during the holiday season, generating ₱10,950 and sustaining activity into January 2026.
Overall, by effectively utilizing multiple platforms, NUMAX established a balanced and diversified online presence, finishing the period with a strong, well-distributed revenue stream.
With this solid digital and e-commerce foundation, the addition of paid advertising, targeted campaigns, and strategic offline initiatives will further expand reach, strengthen engagement, and cement NUMAX’s position as a trusted supplement brand for Filipinos.
Overall, by effectively utilizing multiple platforms, NUMAX established a balanced and diversified online presence, finishing the period with a strong, well-distributed revenue stream.
With this solid digital and e-commerce foundation, the addition of paid advertising, targeted campaigns, and strategic offline initiatives will further expand reach, strengthen engagement, and cement NUMAX’s position as a trusted supplement brand for Filipinos.
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