.png)
JGW
MARKETING 360
Photo taken during JGW and Dropt kick off meeting in 2024
A Partnership in Authentic Luxury
Since 2024, JG Worldwide and Dropt have collaborated to elevate the luxury consignment experience in the Philippines. Together, we’ve refined Dropt’s visual identity, strengthened its digital presence, and reinforced its reputation as a trusted destination for authentic designer pieces.
Every kickoff meeting marks the start of a journey built on strategy, sophistication, and precision. Through Marketing360, we guide Dropt across brand development, creative production, and curated campaigns—ensuring every initiative embodies the elegance and authenticity the brand represents.
We want to thank you for the trust and partnership. Every project felt like more than work, it was a shared commitment to giving your clients and collectors a seamless, premium experience. Being part of Dropt’s growth has truly been an honor. Most of all, we’re grateful for the friendship built along the way. Thank you for the collaboration, the openness, and for allowing us to help shape your brand’s story. Wishing you continued success, and hoping our paths cross again soon. — JGW Squad
Since 2024, JG Worldwide and Dropt have collaborated to elevate the luxury consignment experience in the Philippines. Together, we’ve refined Dropt’s visual identity, strengthened its digital presence, and reinforced its reputation as a trusted destination for authentic designer pieces.
Every kickoff meeting marks the start of a journey built on strategy, sophistication, and precision. Through Marketing360, we guide Dropt across brand development, creative production, and curated campaigns—ensuring every initiative embodies the elegance and authenticity the brand represents.
We want to thank you for the trust and partnership. Every project felt like more than work, it was a shared commitment to giving your clients and collectors a seamless, premium experience. Being part of Dropt’s growth has truly been an honor. Most of all, we’re grateful for the friendship built along the way. Thank you for the collaboration, the openness, and for allowing us to help shape your brand’s story. Wishing you continued success, and hoping our paths cross again soon. — JGW Squad
Access Authentic Luxury with Dropt
Built on trust, transparency, and lasting value, Dropt is the Philippines’ luxury consignment brand to watch. Offering high-quality service that rivals branded boutiques, Dropt opens the door to authentic luxury through a seamless social media and e-commerce experience.
From the beginning, Dropt has led the local consignment scene by making genuine luxury more accessible to both seasoned collectors and first-time buyers. This brand refresh marks a defining moment that elevates Dropt into a bold, refined, and distinguished presence in the Philippine luxury space.
From the beginning, Dropt has led the local consignment scene by making genuine luxury more accessible to both seasoned collectors and first-time buyers. This brand refresh marks a defining moment that elevates Dropt into a bold, refined, and distinguished presence in the Philippine luxury space.
.png)
Storytime:Before JGW
Dropt faced key challenges that slowed its growth in the luxury resale space. Operating in a niche but competitive market made sourcing high-quality pre-owned bags difficult, while slow inventory turnover limited its ability to convert products into steady sales.
Before its rebrand, Dropt’s digital presence was not fully maximized. Limited customer engagement reduced its ability to build stronger relationships with collectors, and key online channels were underutilized — affecting visibility, reach, and the chance to connect with a broader luxury audience
Lastly, inconsistent product availability and limited inventory refreshes continue to pose a barrier to the brand’s growth.
With the need to strengthen visibility, refine communication, and build loyalty, Dropt continues to work toward scaling its operations and solidifying its place in the competitive luxury consignment space
Before its rebrand, Dropt’s digital presence was not fully maximized. Limited customer engagement reduced its ability to build stronger relationships with collectors, and key online channels were underutilized — affecting visibility, reach, and the chance to connect with a broader luxury audience
Lastly, inconsistent product availability and limited inventory refreshes continue to pose a barrier to the brand’s growth.
With the need to strengthen visibility, refine communication, and build loyalty, Dropt continues to work toward scaling its operations and solidifying its place in the competitive luxury consignment space
After JGW
The team implemented a modern marketing approach that unified brand positioning, campaigns, and online-offline initiatives. A major focus was defining Dropt’s brand DNA by clarifying its positioning, refining its voice, and creating a full brand book. The brand was rebuilt from the ground up with a redesigned logo, elevated visuals, a refined luxury tone, and a tagline centered on access to authentic luxury.
Because this was a rebrand, the priority was brand awareness—reintroducing Dropt with a stronger identity that stands out in a market driven mostly by product drops. The messaging highlighted authenticity, quality, and the elevated experience of pre-loved luxury, using careful naming conventions to avoid platform flagging.
A full communication strategy ensured the audience could experience the brand through meaningful interactions, not just transactional content. Every touchpoint was crafted to convey Dropt’s authenticity and curated luxury. The recalibrated creatives strengthened alignment and deepened the brand’s connection with its audience.
Because this was a rebrand, the priority was brand awareness—reintroducing Dropt with a stronger identity that stands out in a market driven mostly by product drops. The messaging highlighted authenticity, quality, and the elevated experience of pre-loved luxury, using careful naming conventions to avoid platform flagging.
A full communication strategy ensured the audience could experience the brand through meaningful interactions, not just transactional content. Every touchpoint was crafted to convey Dropt’s authenticity and curated luxury. The recalibrated creatives strengthened alignment and deepened the brand’s connection with its audience.
.jpg)
.png)
Access to authentic luxury.That is the Dropt promise.
Brand DNA Highlight
When JGW began working with Dropt, our goal was to uncover its true identity and turn it into a brand with clarity and confidence. We built its Brand DNA around authenticity, trust, and accessible luxury, which guided every part of the rebrand.
We shaped the visuals and messaging to reflect verified authenticity, refined style, and the confidence customers feel when buying real designer pieces. The aesthetic became clean, modern, and welcoming for both first-time buyers and collectors.
We refined the voice, clarified the positioning, and highlighted what makes Dropt stand out. Authentic pieces. Fair pricing. Curated selections. A seamless and trustworthy experience across all platforms.
Every campaign and touchpoint was designed to help customers experience the brand, feel its credibility, and connect with its story.Through this process, Dropt emerged as a brand that is aspirational, attainable, and rooted in trust.
We shaped the visuals and messaging to reflect verified authenticity, refined style, and the confidence customers feel when buying real designer pieces. The aesthetic became clean, modern, and welcoming for both first-time buyers and collectors.
We refined the voice, clarified the positioning, and highlighted what makes Dropt stand out. Authentic pieces. Fair pricing. Curated selections. A seamless and trustworthy experience across all platforms.
Every campaign and touchpoint was designed to help customers experience the brand, feel its credibility, and connect with its story.Through this process, Dropt emerged as a brand that is aspirational, attainable, and rooted in trust.
You can explore Dropt’s curated designer pieces on Instagram @dropt.ph and at www.dropt.ph. Website designed and developed by JG Worldwide
Marketing Innovation
The Dropt website is now the cornerstone of the brand’s marketing ecosystem—showcasing curated, verified luxury pieces while reflecting Dropt’s refreshed identity. The redesign aligned the site with the new branding: clean, refined, and accessible, emphasizing trust and authenticity at every touchpoint.
Email marketing complements the website with targeted campaigns featuring new arrivals, exclusive offers, and curated collections. These efforts aim to keep customers engaged and encourage repeat purchases as the brand continues to strengthen its retention strategy.
Social media activations, including Instagram Live sessions, showcase verified designer items in real time, helping Dropt connect with its audience and guide them toward the website.
These efforts support Dropt’s positioning as a trusted, accessible destination for authentic luxury in the Philippines.
Email marketing complements the website with targeted campaigns featuring new arrivals, exclusive offers, and curated collections. These efforts aim to keep customers engaged and encourage repeat purchases as the brand continues to strengthen its retention strategy.
Social media activations, including Instagram Live sessions, showcase verified designer items in real time, helping Dropt connect with its audience and guide them toward the website.
These efforts support Dropt’s positioning as a trusted, accessible destination for authentic luxury in the Philippines.
Digital Campaign
JG Worldwide led Dropt’s digital campaigns by creating content that emphasized verified authenticity, product value, and trust.
We produced clean, premium visuals tailored for Instagram, Facebook, and TikTok, along with strategic posting schedules that introduced new formats such as product spotlights, educational content, price-comparison insights, and storytelling-driven posts.
Each campaign was designed to rebuild engagement, drive inquiries back to Dropt’s platforms, and re-establish the brand as a credible source for authentic designer pieces. The approach focused on clarity, consistency, and audience-centered content to strengthen Dropt’s presence in the luxury resale market.
We produced clean, premium visuals tailored for Instagram, Facebook, and TikTok, along with strategic posting schedules that introduced new formats such as product spotlights, educational content, price-comparison insights, and storytelling-driven posts.
Each campaign was designed to rebuild engagement, drive inquiries back to Dropt’s platforms, and re-establish the brand as a credible source for authentic designer pieces. The approach focused on clarity, consistency, and audience-centered content to strengthen Dropt’s presence in the luxury resale market.
Color of the Year
January 2025
We opened January with a campaign inspired by the Color of the Year, Mocha Mousse, highlighting the different shades of Dropt’s luxury bags through simple, e-commerce-style product shots focused on true color, texture, and condition.
January 2025
We opened January with a campaign inspired by the Color of the Year, Mocha Mousse, highlighting the different shades of Dropt’s luxury bags through simple, e-commerce-style product shots focused on true color, texture, and condition.
.png)
Spring - Summer Collection
February - March 2025
We crafted Dropt’s spring and summer campaigns with studio-shot assets and seasonal visual themes, creating a fresh and modern look that reflected the vibrancy of the season.
February - March 2025
We crafted Dropt’s spring and summer campaigns with studio-shot assets and seasonal visual themes, creating a fresh and modern look that reflected the vibrancy of the season.
.png)
The Grand Matriarch
April - May 2025
This campaign celebrates luxury as a heritage carried through generations.
April - May 2025
This campaign celebrates luxury as a heritage carried through generations.
.png)
Dropt Homme
May -June 2025
This campaign embraces duality and celebrates a style that defies gender.
May -June 2025
This campaign embraces duality and celebrates a style that defies gender.
.png)
Luxury in Leisure
June - July 2025
This campaign focuses on simple, everyday moments at home or at rest, showing how luxury can be part of the quiet pauses in life.
June - July 2025
This campaign focuses on simple, everyday moments at home or at rest, showing how luxury can be part of the quiet pauses in life.
.png)
Xin Chao Vietnam
July 2025
This campaign marks a milestone. Xin Chao Vietnam is the first chapter of our international expansion, with more countries to follow. Vietnam is not just a backdrop. It sets the tone and visual direction that will shape the next stories of Dropt.
July 2025
This campaign marks a milestone. Xin Chao Vietnam is the first chapter of our international expansion, with more countries to follow. Vietnam is not just a backdrop. It sets the tone and visual direction that will shape the next stories of Dropt.
.png)
Dropt in Bloom
August 2025
Dropt Blooms is a vibrant ode to femininity, where luxury unfolds in soft natural light and the rich colors inspired by blooming colors.
August 2025
Dropt Blooms is a vibrant ode to femininity, where luxury unfolds in soft natural light and the rich colors inspired by blooming colors.
In Between Shows
September - October 2025
It is Dropt's homage to the moments magazines and storefronts cannot fully capture. This is where authenticity and vulnerability are served raw, bold, and unfiltered.
September - October 2025
It is Dropt's homage to the moments magazines and storefronts cannot fully capture. This is where authenticity and vulnerability are served raw, bold, and unfiltered.
Haute Office Whispers
November 2025
This campaign blends style, intrigue, and a hint of the eerie to showcase coveted pieces celebrated through shadows, the uncanny, and the mysterious.
November 2025
This campaign blends style, intrigue, and a hint of the eerie to showcase coveted pieces celebrated through shadows, the uncanny, and the mysterious.
A Little Extra Holiday
December 2025 - January 2026
A Little Extra Holiday is Dropt’s seasonal campaign that brings a little glam into everyday office moments. A touch of boldness turns routine days into something quietly festive for the season.
December 2025 - January 2026
A Little Extra Holiday is Dropt’s seasonal campaign that brings a little glam into everyday office moments. A touch of boldness turns routine days into something quietly festive for the season.
Weekly Story Dropts
Dropt’s weekly stories create a guided journey through curated luxury, with each day serving a clear purpose.
Dropt’s weekly stories create a guided journey through curated luxury, with each day serving a clear purpose.
- Mondays feature Collector’s Notes on authenticity and styling.
- Tuesdays spark interaction with Timeless Style polls.
- Wednesdays focus on New Arrivals.
- WednesdThursdays gather community input through Restock Requests and Wishlists.ays focus on New Arrivals.
- Fridays highlight Rare Finds and offers.
- Saturdays reveal the Stories Behind Each Bag.
- Sundays go Behind the Scenes with curation and authentication insights.
Together, these touchpoints build trust, expertise, and emotional connection.
.png)
Live Selling
The session delivered strong engagement and clear interest from the audience. Viewers actively interacted through comments, questions, and real-time inquiries about pricing, availability, and authenticity, resulting in an increase in views (up 1.3%), reach (up 17.5%), and content interactions (up 73.8%). Profile visits saw a significant boost (up 51%), and new follows doubled (up 100%) immediately after the live.
Several featured pieces received direct inquiries during and shortly after the stream, indicating high purchase intent. The event also helped reintroduce Dropt’s curated approach to luxury.
The session delivered strong engagement and clear interest from the audience. Viewers actively interacted through comments, questions, and real-time inquiries about pricing, availability, and authenticity, resulting in an increase in views (up 1.3%), reach (up 17.5%), and content interactions (up 73.8%). Profile visits saw a significant boost (up 51%), and new follows doubled (up 100%) immediately after the live.
Several featured pieces received direct inquiries during and shortly after the stream, indicating high purchase intent. The event also helped reintroduce Dropt’s curated approach to luxury.
.png)
Offline Activation
Offline activations bring the brand to life, allowing customers to experience products and stories firsthand. They foster emotional connections, build trust, and create memorable moments that strengthen loyalty and showcase Dropt’s curated luxury offerings.
LuxeDrop
LuxeDrop is designed to bring the Dropt experience straight to your home. It offers a relaxed, no-pressure way to explore authentic designer pieces up close. Clients can browse selections presented exclusively to them, ask questions, and take their time without any obligation to purchase. It is window shopping made personal and convenient, with early access to curated pieces before they go online. The goal is simple: to make luxury feel welcoming, comfortable, and within reach, right from the comfort of your space.
Offline activations bring the brand to life, allowing customers to experience products and stories firsthand. They foster emotional connections, build trust, and create memorable moments that strengthen loyalty and showcase Dropt’s curated luxury offerings.
LuxeDrop
LuxeDrop is designed to bring the Dropt experience straight to your home. It offers a relaxed, no-pressure way to explore authentic designer pieces up close. Clients can browse selections presented exclusively to them, ask questions, and take their time without any obligation to purchase. It is window shopping made personal and convenient, with early access to curated pieces before they go online. The goal is simple: to make luxury feel welcoming, comfortable, and within reach, right from the comfort of your space.
Multi-Sensory Exhibition
JG Worldwide proposed an immersive, multi-sensory tour of Dropt’s vintage collection. The experience would guide customers through detailed visuals, era-inspired soundscapes, tactile fabric samples, subtle themed scents, and culturally inspired refreshments, offering a deeper appreciation for each piece.
A curated showroom experience was also proposed, centered on creating a distinct signature scent for Dropt. This fragrance would set the tone the moment customers step inside, giving the brand a recognizable and memorable sensory identity that elevates every in-person encounter.
JG Worldwide proposed an immersive, multi-sensory tour of Dropt’s vintage collection. The experience would guide customers through detailed visuals, era-inspired soundscapes, tactile fabric samples, subtle themed scents, and culturally inspired refreshments, offering a deeper appreciation for each piece.
A curated showroom experience was also proposed, centered on creating a distinct signature scent for Dropt. This fragrance would set the tone the moment customers step inside, giving the brand a recognizable and memorable sensory identity that elevates every in-person encounter.
.png)
Pop-Up Event
JG Worldwide proposed hosting intimate pop-up events in strategic locations to give customers a firsthand experience of Dropt’s curated luxury pieces. These pop-ups would allow visitors to interact with the products, appreciate their quality and authenticity, and connect with the brand in a personal and memorable way. Beyond showcasing the collection, the initiative aimed to spark excitement, build community, and drive traffic to the new website, supporting both discovery and potential conversion.
JG Worldwide proposed hosting intimate pop-up events in strategic locations to give customers a firsthand experience of Dropt’s curated luxury pieces. These pop-ups would allow visitors to interact with the products, appreciate their quality and authenticity, and connect with the brand in a personal and memorable way. Beyond showcasing the collection, the initiative aimed to spark excitement, build community, and drive traffic to the new website, supporting both discovery and potential conversion.
.png)
Results
The Marketing 360 strategy reintroduced Dropt with a full rebrand, rebuilding the brand from the ground up.
From a dormant digital presence, Dropt now moves with a clearer identity, elevated visuals, and stronger positioning that set the foundation for long-term growth.
The Marketing 360 strategy reintroduced Dropt with a full rebrand, rebuilding the brand from the ground up.
From a dormant digital presence, Dropt now moves with a clearer identity, elevated visuals, and stronger positioning that set the foundation for long-term growth.
Instagram became Dropt’s strongest engine, driving visibility, engagement, and high-intent inquiries. Premium storytelling, refreshed visuals, and visit-focused ads grew profile visits and interactions, solidifying Instagram as the core platform for community growth and conversion.
Website and email reflected the brand’s rebuilding phase, showing steady interest from ongoing campaigns. Website traffic rose with stronger creatives, while email presents opportunities for future refinement in segmentation and targeting.
Overall, the rebrand allowed Dropt to restart with clarity and confidence, rebuild its audience from scratch, and regain momentum across its most effective platforms.
Facebook
It may not be Dropt’s main channel, it still showed strong growth, with cross-posted content reaching wide audiences organically. A major spike in July (over 1.1M views) aligned with the start of our sales-funnel strategy, using Facebook as a middle-funnel driver to expand reach and push traffic to the website. Overall, Facebook continues to strengthen visibility and awareness, supporting Instagram as our primary platform for premium, purchase-ready audiences.
TikTok
This grew steadily from launch, peaking in July (48.9K views) through consistent and trend-driven posting. A one-day ₱610 promote ad also helped lift visibility that month. Despite minimal ad support, organic growth continued, with rising profile visits and interactions showing strong interest from new audiences. Follower growth remained gradual but genuine, reflecting an authentic community. Overall, TikTok is becoming a strong awareness channel for Dropt.
It may not be Dropt’s main channel, it still showed strong growth, with cross-posted content reaching wide audiences organically. A major spike in July (over 1.1M views) aligned with the start of our sales-funnel strategy, using Facebook as a middle-funnel driver to expand reach and push traffic to the website. Overall, Facebook continues to strengthen visibility and awareness, supporting Instagram as our primary platform for premium, purchase-ready audiences.
TikTok
This grew steadily from launch, peaking in July (48.9K views) through consistent and trend-driven posting. A one-day ₱610 promote ad also helped lift visibility that month. Despite minimal ad support, organic growth continued, with rising profile visits and interactions showing strong interest from new audiences. Follower growth remained gradual but genuine, reflecting an authentic community. Overall, TikTok is becoming a strong awareness channel for Dropt.
Instagram
It remains Dropt’s strongest platform, consistently driving visibility, engagement, and discovery among luxury-focused audiences. The visit-ad strategy effectively pushes high-intent users to the profile, leading to more organic messages and follows. Steady growth in followers and engagement from August to October shows rising brand awareness and loyalty, solidifying Instagram as Dropt’s primary engine for community growth and conversion.
Website
July reached 3,108 website visits due to stronger campaign pushes—higher budgets, better creatives, and wider targeting. After that peak, visits normalized to 500–900, showing traffic was largely driven by paid efforts. Still, numbers remained higher than April–May, indicating stronger awareness and returning users. Overall, website performance closely mirrors ad activity, highlighting the need for consistent campaigns to sustain traffic.
It remains Dropt’s strongest platform, consistently driving visibility, engagement, and discovery among luxury-focused audiences. The visit-ad strategy effectively pushes high-intent users to the profile, leading to more organic messages and follows. Steady growth in followers and engagement from August to October shows rising brand awareness and loyalty, solidifying Instagram as Dropt’s primary engine for community growth and conversion.
Website
July reached 3,108 website visits due to stronger campaign pushes—higher budgets, better creatives, and wider targeting. After that peak, visits normalized to 500–900, showing traffic was largely driven by paid efforts. Still, numbers remained higher than April–May, indicating stronger awareness and returning users. Overall, website performance closely mirrors ad activity, highlighting the need for consistent campaigns to sustain traffic.
Email Marketing
Email campaigns achieved high delivery rates (96–100%) but saw low to moderate engagement, with open rates of 5–25% and click-throughs of 0–38%. Many leads come from Dropt’s previous website, meaning some recipients may be inactive. Refreshing the email list and using targeted messaging or incentives could improve future engagement.Overall, Dropt’s digital presence is growing steadily, with Instagram driving visibility, engagement, and conversions. Facebook and TikTok support awareness and discovery, while website traffic aligns closely with ad activity. Email campaigns show high deliverability but need list updates and targeted messaging. Overall, Dropt is building an engaged, authentic audience across platforms.
Email campaigns achieved high delivery rates (96–100%) but saw low to moderate engagement, with open rates of 5–25% and click-throughs of 0–38%. Many leads come from Dropt’s previous website, meaning some recipients may be inactive. Refreshing the email list and using targeted messaging or incentives could improve future engagement.Overall, Dropt’s digital presence is growing steadily, with Instagram driving visibility, engagement, and conversions. Facebook and TikTok support awareness and discovery, while website traffic aligns closely with ad activity. Email campaigns show high deliverability but need list updates and targeted messaging. Overall, Dropt is building an engaged, authentic audience across platforms.
